Lately there has been a lot of hype surrounding the market growth and emerging consumer class of Latin America.  The investment potential there has been discussed excessively over the years because of the ability to grow significantly; but this time around it appears that the fundamentals are in place for the region to become a true force in the global economy.

While the recession has had many victims, Latin America was left fairly unscathed. Previous debt and credit crises taught many hard lessons, so they were in a much better position to weather the storm. Now, many members of the lower and middle class have disposable income to spend, something many hadn’t experienced before. The ever-improving condition of each demographic sector is greatly enhancing opportunity.  And now is the time to capitalize on the region, because if you wait too long it won’t be cost effective.