It’s no secret that we’re all looking for ways to get maximum benefit from our marketing dollars these days. But hectic schedules, regular routines and tired brains often limit our potential to discover new solutions. As a result, many firms don’t reap all the rewards from their marketing efforts and spending.   

Why not take a cue from a commonly accepted practice not generally associated with marketing – recycling. No we are not talking paper and cans here, but a way to add greater value to your marketing mix.