Business Intelligence & AI: Insights from Manufacturing.net on Transforming Sales

By Vera Nieuwland and Lilia Restrepo | Manufacturing.Net | June 3, 2025

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Medical Economics recently published an article featuring Vera Nieuwland and Lilia Restrepo, highlighting the transformative impact of business intelligence (BI) and artificial intelligence (AI) on manufacturing sales strategies.

“The integration of BI and AI in manufacturing is reshaping how companies approach sales, enabling data-driven decision-making and enhancing customer engagement,” explained Vera Nieuwland.

For clients, the adoption of BI and AI means more efficient sales operations and improved customer retention. These technologies help identify key trends and customer behaviors, allowing businesses to optimize their strategies and maximize profitability.

Read the full article at Manufacturing.net.

Want to explore how digital transformation and business intelligence could affect your business? Connect with our Digital Transformation Services team to learn more.

Vera Nieuwland Business Consulting Services Digital & AI Transformation Services Leader at Kaufman Rossin, one of the Top 50 CPA and advisory firms in the U.S.

Lilia Restrepo Business Operations Director of Business Intelligence at Kaufman Rossin, one of the Top 50 CPA and advisory firms in the U.S.