Digital Commerce
Drive growth, efficiency and exceptional customer experiences through digital commerce
Digital Commerce is revolutionizing how companies connect with customers, process transactions and manage operations.
Businesses that invest in digital now can position themselves ahead of the competition, creating seamless buying experiences that meet customer expectations and drive efficiency through the automation of operations.
What is Digital Commerce?
Digital Commerce essentially means creating a digital channel for your customer to purchase your products or services and to engage with you. But it goes beyond online selling and your commercial operations. It’s a comprehensive approach to digitalizing your entire organization and can unlock new business model opportunities.
As businesses across industries – from manufacturing and distribution to retail and healthcare – embrace digital-first models, they’re moving towards more ‘self-serve’ tools, discovering new ways to scale strategically, improve efficiency, and enhance customer experiences.
B2B Digital Commerce Trends for 2025
Percentage of B2B sales interactions expected to be digital in 20251
B2B buyers that are ready to spend up to $500,000 on a single transaction online.2
Half of large purchases will be made through digital sales in 20253
Sources: Gartner1 “Magic Quadrant for Digital Commerce, 21 August 2023. McKinsey2, Forrester3 “
Why Move to B2B Digital Commerce?
B2B commerce is evolving rapidly, yet 29% of organizations still offer no e-commerce at all.1 Even among those that do, many are not fully utilizing digital channels or operations.
Meanwhile, by 2025, more than half of all large B2B purchases will be processed through digital channels.2
For mid-market businesses, this shift presents a major opportunity to expand market reach, increase revenue, and optimize operations and profitability.
Digital commerce empowers business leaders to be more strategic with their account management, automating manual processes and freeing up time to connect with customers.
Meet Buyer Expectations
Today’s B2B buyers – 73% of whom are millennials – expect seamless, digital-first purchasing experiences, including:
- Self-service buying options with real-time inventory and dynamic pricing
- Fast and frictionless transactions, including automated reordering and streamlined fulfillment
- Data-driven personalization, particularly around customer service and order status updates, similar to what they experience in B2C.
Create Measurable Business Value
Companies that implement digital commerce strategies typically see revenue increases of 20% or more*
- Increased revenue: An online storefront provides 24/7 sales opportunities and expands market reach. It’s also been proven to drive more up and cross-selling for existing customers and enables digital marketing opportunities to attract new customers.
- Lower operational costs: Automating order processing reduces manual errors and improves efficiency.
- Stronger customer relationships: A well-optimized digital platform enhances the buying experience and builds loyalty.
- Sales enablement: With routine transactions moving online, sales teams can focus on strategic account management, consultative selling, and driving larger deals.
- Data fuels innovation: Once a company establishes a digital commerce platform, it gains access to valuable customer and operational data that can be used to identify trends, unlock new revenue streams, streamline operations, and drive continuous innovation, making digital commerce not just a sales channel but a foundation for long-term growth and efficiency.
AI-Powered Acceleration
Modern AI-powered solutions can make the transition to digital commerce faster, more cost-effective, and more accessible than ever before. Key enablers include:
- AI-powered chatbots for instant customer support
- Automated pricing or quote engines that optimize pricing based on demand and buyer behavior
- Predictive analytics for inventory and demand forecasting
- AI-enabled content generation to create and optimize digital catalogs quickly
- No-code/low-code platforms for launching e-commerce sites
- Building ERP extensions with Commerce and AI-powered capabilities
Typical revenue increase from improved conversion rates and market reach*
20%
*Source: Gartner, Magic Quadrant for Digital Commerce, 21 August 2023.
Our Approach
Kaufman Rossin helps businesses launch, scale, and optimize their digital commerce capabilities through proven methodologies that drive measurable results.
- We help companies develop and implement their digital commerce strategy, whether they’re just getting started or looking to optimize and drive more value.
- Our expertise covers everything from selecting and implementing the right digital commerce platform to building the organizational model needed to support it.
- We help businesses enhance both customer and employee experiences, leverage data insights for smarter decision-making, and improve supply chain operations for greater efficiency.
Additionally, we guide companies in finding the right partners—whether for digital marketing, fulfillment, or other key areas—and provide advice on risk and compliance to ensure smooth and secure digital commerce operations.
Our end-to-end approach ensures that digital commerce becomes a powerful driver of growth and efficiency for your business.
Get in touch
Kaufman Rossin helps businesses launch, scale, and optimize their digital commerce capabilities through proven methodologies that drive measurable results.
Ready to discover customized digital commerce solutions for your business? Contact us to explore innovative strategies for growing your business, elevating customer experiences, and streamlining operations.
