Survey: Broward CEOs Plan to Hire, Invest in Marketing and Technology

Broward CEOs revealed plans to hire in the next 18 months and invest in marketing and technology, according to the 2012 CEO Survey by the Greater Fort Lauderdale Alliance.

Over 100 CEOs responded to the survey, conducted for the alliance by Kaufman Rossin    More than 80 percent of respondents run small or midsize businesses, and have been in Broward for more than 10 years. More than half of CEO respondents are in the construction/real estate, professional services or manufacturing sectors.

Most respondents felt increasingly confident about the state of the economy compared to last year, with 53 percent planning to hire in the next 18 months.

In addition, Broward CEOs reported that their top three issues were developing new products/markets (more than 65 percent), staying on top of new technology and keeping up with regulatory changes.

As a result, marketing and technology were the top two areas where CEOs plan to invest. Marketing efforts will enable companies to distinguish themselves from competitors, especially as they target new geographic markets, the survey revealed. Investment in technology has become a necessity as many companies froze information technology spending from 2008 to 2011, and must now replace old hardware and software.

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