Overview
Maria Motta is a lead analyst in Kaufman Rossin’s Market & Competitor Intelligence team. She focuses on marketing analytics, competitive analysis, and AI-enabled strategy, helping the firm identify market opportunities, monitor industry trends, and strengthen its competitive positioning across service lines.
In her role, Maria supports the assessment of the market landscape, analyzes competitor activity, and identifies trends and opportunities through business intelligence and client data. She leads analytics for firm-wide marketing initiatives, leveraging Salesforce, DOMO, and GA4 to measure campaign performance and support decision-making. She collaborates with partners and service line leaders to translate data insights into actionable growth strategies
She is a certified DOMO professional and holds a Claude AI certification. She earned a Master of Science in Information Systems with a concentration in Business Analytics and a Bachelor of Business Administration in Marketing and International Business, both from Florida International University, where she graduated Summa Cum Laude. She is fluent in English and Spanish.
