Overview
Melissa is an operations director at Kaufman Rossin. Her primary focus is managing CRM functionality, providing support for CRM users, and building a bridge between Marketing initiatives and potential business opportunities.
She has over 15 years of direct marketing experience in a variety of roles with the main goal of generating leads through multi-channel outreach. After earning her Bachelor of Science in Marketing at Kean University in New Jersey, she started her career selling targeted mailing lists to marketers which laid the foundation for developing data-driven strategic marketing campaigns in several industries including, Insurance, Finance, Mortgage Banking, and Non-profit.
Melissa went on to execute direct mailings, email campaigns, and build personalized web pages to optimize campaigns for
AIG Private Client Group, Concern Worldwide U.S., Fora Financial, Acquire Health (aka Buzz Rx), and Altisource. Part of her role within these organizations was ensuring the CRM was used to track the success of marketing campaigns – managing costs, measuring ROI, along with tracking activity and conversions within a lead or client’s journey. She has several years of experience using Salesforce and other CRMs like HubSpot and Blackbaud’s Kintera.
In finding ways to optimize marketing campaigns, she’s worked closely with Sales teams to acquire more qualified leads, develop a smooth lead transition to sales representatives, and provide reporting to support their efforts. Given her strong interest in reporting, she obtained her Domo Professional Certificate at Kaufman Rossin and uses data to continuously inform marketing projects and support business growth.
Education
Bachelor of Science, Marketing, Kean University
