Overview
Susan Donegan is the marketing Demand Generation Director at Kaufman Rossin. She has over 10 years of experience in B2B demand generation and lead nurturing.
Susan’s expertise includes a blend of strategy and implementation to attract target prospects and automated campaigns to nurture them. She specializes in marketing automation platform administration, CRM optimization for automated “lead to sale” workflows, account-based marketing strategies, and website optimization for inbound lead conversion.
In her current role, Susan develops campaigns to deliver the right mix of service offerings, at the right time, to help drive better qualified leads to the business development team. She analyzes marketing engagement and activity history to create deeper segmentation and provide a more personal content marketing experience. She also designs client nurture campaigns to strengthen client relationships and support ongoing development and cross-sell. Additionally, she manages the digital advertising strategy and execution to increase brand awareness and drive lead generation.
Prior to joining Kaufman Rossin, Susan worked as a marketing automation and marketing program management consultant in the healthcare, technology, non-profit, biotech, telecommunications, and digital marketing industries. She also has independent and in-house agency account and project management experience guiding the creative process and production of advertising programs and assets.
She is a Marketo Certified Expert as well as an Adobe Certified Expert - Marketo Engage Business Practitioner. She earned her Bachelor of Science degree in Marketing from Bentley University.
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In her current role, Susan develops campaigns to deliver the right mix of service offerings, at the right time, to help drive better qualified leads to the business development team. She analyzes marketing engagement and activity history to create deeper segmentation and provide a more personal content marketing experience. She also designs client nurture campaigns to strengthen client relationships and support ongoing development and cross-sell. Additionally, she manages the digital advertising strategy and execution to increase brand awareness and drive lead generation.
Prior to joining Kaufman Rossin, Susan worked as a marketing automation and marketing program management consultant in the healthcare, technology, non-profit, biotech, telecommunications, and digital marketing industries. She also has independent and in-house agency account and project management experience guiding the creative process and production of advertising programs and assets.
She is a Marketo Certified Expert as well as an Adobe Certified Expert - Marketo Engage Business Practitioner. She earned her Bachelor of Science degree in Marketing from Bentley University.
Education
Bachelor of Science, Marketing, Bentley University
Industries
- Professional Services
