What Are Florida Business Owners Investing In?

Marketing, technology and talent – our recent survey of Florida business leaders shows these are the top areas where companies plan to invest this year.

We surveyed CEOs all over the state to get their take on the economic climate and their perspective on the future. We learned about their priorities, their hiring plans, their biggest concerns, and more.

Now that the economy is rebounding and business owners are feeling more optimistic, they are ready to put more money into promoting their brands. Nearly 65% of survey respondents said they will invest in marketing in 2013.

And with all the talk about Big Data, it’s not surprising that nearly 57% of respondents said they will invest in technology this year.

Florida business owners also recognize the need to build their talent base. Recruiting and training together comprise the third largest category for planned investment, with 43.5% of respondents indicating a focus on this area.

Join us as we share the full results of the survey on Friday, February 22^nd, at this month’s Kaufman, Rossin Presents seminar. I will moderate the discussion as a panel of experts shares insights on the issues that most concern respondents in South Florida. I hope to see you there!