How David Beats Goliath in 2011
In the story of David and Goliath, the underdog beats a bigger, more experienced and better-armed opponent with five smooth stones. David is nimble, and his tactics are unconventional. And though it’s tempting to call him an outlier, according to political scientist Ivan Arreguin-Toft, smaller and nimbler forces win all the time – when they use unconventional and unexpected strategies. The iPad provides a growing arsenal to the Davids of the legal profession. Its portability, ease of use and innovative apps help solo practitioners and small to mid-sized firms beat larger and more powerful opponents all the time.
It’s rare to walk into a courthouse these days without seeing an attorney scrolling through email or doing some quick research on his iPad. Many professionals have been drawn to the iPad’s convenience for document sharing, email monitoring and more. For lawyers whose practices span several countries or states, the iPad’s portability is a tremendous advantage. And now apps are available that take the iPad beyond convenience to deliver tangible benefits.
Click here or on the attached PDF for a few examples.
Janet Altman is a Marketing Principal at Kaufman Rossin, one of the Top 100 CPA and advisory firms in the U.S.