AI in the Mid-Market: Insights from Refresh Miami on Mid-Market AI Adoption Challenges

Refresh Miami recently published an article featuring Vera Nieuwland, discussing the findings from Kaufman Rossin’s inaugural State of Artificial Intelligence in the Mid-Market report.

According to Nieuwland, “The overall message of the report is that the majority of mid-market companies, like 94%, are in some kind of way already using AI but they’re stuck in what we call the ‘messy middle.’” She added that the tool landscape is overwhelming for many businesses, and that lack of governance and organizational framework compounds the challenge. Key barriers cited in the report include talent gaps, cybersecurity and data privacy concerns, and integration with legacy systems.

Despite these hurdles, 62% of surveyed executives reported seeing ROI within 12 months — a finding that is accelerating pressure to scale AI quickly. For mid-market leaders, this signals that speed alone isn’t enough; sustainable AI results require clean data, integrated systems, and a deliberate strategic framework.

Read the full article in Refresh Miami.

Want to explore how AI transformation could affect your business? Connect with our Digital Transformation Services team to learn more.